Gaming revenue
Formula
Stakes − winnings
Stanislav Sablin · Product Lead / COO
Complex industry.Connected thinking.
Product. Operations. Intelligence. A connected view of the systems behind iGaming.
From platforms and player journeys to payments
and responsible growth. Explore how it all connects.
XSLOT / SYSTEM ATLAS30 NODES / 40 CONNECTIONS
A CONNECTED INDUSTRY, IN MOTIONEvery connection
Every connection
changes the picture.
PLAYER EXPERIENCE / 01CONTENT NETWORK / 02INTELLIGENCE LAYER / 03
SYSTEM VIEW
The whole operation. One connected view.
Select a node to explore its role, or highlight a flow to follow the connections.
SYNTHETIC EVENT STREAM
Wallet → PAM Balance synced
CONCEPTUAL ARCHITECTURE · SYNTHETIC EVENTSSCROLL MAP TO EXPLORE ↔SELECT ANY NODE ↗
THE FULL PICTUREOperationsPlatformsRetentionPaymentsComplianceGaming content
Expertise
See the whole system.
Make better decisions.
Technology is only part of the picture.
The value is in how the pieces work together.
↗
Operations & launch
From a market opportunity to a working operation.
Operating models · Market entry · Delivery↗
Platforms & infrastructure
The right systems. Connected with intention.
PAM · Wallets · Integrations · Vendors↗
Retention & CRM
Understand the lifecycle. Design the next step.
Segmentation · Lifecycle · Bonus economics↗
Payments & compliance
Make every critical handoff visible.
Payments · KYC / AML · Responsible gaming Player intelligence
Understand behaviour.
See the business context.
Forecast deposits and activity. Explore the economics of a player cohort and the signals that need attention.
Player intelligence workspace
Open the full Lab ↗Player risk workspaceINTERACTIVE DEMO
ILLUSTRATIVE SCORES / NOT MLBEHAVIOURAL RISK SCOREPLAYER / B-0248
42/100
● RISING RISKLOWMODERATEHIGH
Risk trajectoryLAST 30 DAYS
100500
01 JUN10 JUN20 JUN30 JUN
Explore a possible trajectory
Cohort economics
30-day scenario · EURA separate financial scenario for players acquired in one period. Enter cohort totals to calculate revenue and acquisition economics.
Revenue after agreed deductions
Formula
GGR − bonuses − taxes − content
Acquisition cost per player
Formula
All acquisition spend / cohort size
Per active player · 30 days
Formula
NGR / active cohort players
Scenario contribution per acquired player
Formula
(NGR − payment − servicing) / cohort size × months
Illustrative inputs. Edit the assumptions below.
Edit financial inputs
Use the same cohort and 30-day observation window. LTV assumes the current monthly contribution continues for the entered number of months; no churn model or discounting is applied.
How to interpret these metrics
NGR depends on accounting policy. This scenario deducts bonuses, gaming taxes and content fees; payment and servicing costs are deducted next to calculate contribution. ARPU uses active players, while CAC and scenario LTV use all acquired cohort players. Fixed OPEX is not included. These figures are calculated from your inputs, not predicted by TimesFM.
Reference: stakes and winnings in GGY ↗iGaming unit economics
Explore
Critical project metrics. Formulas, relationships and the decisions behind the numbers.
Illustrative scenario
From gaming turnover to project revenue
GGR = stakes − winnings
In this model, NGR = GGR − bonuses − gaming taxes − content fees. NGR definitions depend on contracts and accounting policy.
Management decision. Review bonus load: €10,000 / €50,000 GGR = 20%. Then reconcile the remaining €5,000 deductions across tax and content.
Illustrative scenario
Cohort value relative to acquisition cost
LTV / CAC = €180 / €90 = 2×
LTV is expected contribution per player over 12 months. CAC is acquisition spend / newly acquired players. Compare the same cohort with consistent cost definitions.
Management decision. Compare channels using contribution LTV at the same cohort maturity; revenue alone does not justify a high CAC.
Illustrative scenario
When contribution covers acquisition cost
Payback = CAC / monthly contribution
At a constant €30 monthly contribution per player and €90 CAC, payback is 3 months. In practice, use cumulative cohort contribution accounting for churn.
Management decision. Plan working capital against the observed recovery curve; the linear example is a modelling starting point.
Illustrative scenario
What a first depositor costs
CPD = €18,000 / 200 FTD = €90
Advertising spend divided by new first depositors within a defined attribution window. CPD is an acquisition proxy; fully loaded CAC includes the agreed additional costs.
Management decision. Compare CPD with cohort quality: a cheaper first depositor may contribute less. Segment by channel, affiliate and market.
Illustrative scenario
Where verification starters drop out
KYC completion = 420 / 500 = 84%
Completed KYC / started KYC for the same cohort and observation window. Completion is distinct from approval. Review rejection rates and processing time separately.
Management decision. Investigate drop-off by step, document and device. Improve error recovery while retaining required checks.
Metric reference: Andrei Sviridkov · PRO iGaming ↗
XSlot calculations and scenarios are illustrative, not project results or industry benchmarks.
Selected experience
From strategy
to a working operation.
Outcomes, ownership and technologies.
Chief Operating Officer
- Led a regulated iGaming launch programme in Kyrgyzstan to soft-launch readiness in 12 months, coordinating product, compliance, finance and content suppliers.
- Evaluated 9 platform solutions through demos, technical assessment and vendor negotiations.
- Built the operating foundation: entity registration, bank accounts and documentation for online-casino operator and administrator licence applications.
- Developed launch scenarios and financial planning around GGR/NGR, ARPU assumptions, OPEX and local taxation.
- Coordinated regulatory and certification requirements while keeping critical launch dependencies moving under resource constraints.
Platform evaluationGGR / NGRUnit economicsComplianceCertification
Read case study ↗12months to soft-launch readiness
A cross-functional roadmap connected product, finance and regulatory work.
Select a stage to explore the workSpecial Projects Manager
- Delivered tokenisation and deposit/withdrawal balancing mechanisms that reduced commission costs and improved partner settlements.
- Coordinated the transfer of payment functionality into a dedicated internal service to support resilience and scale.
- Developed an automated reconciliation tool for payment-provider records, reducing manual work and operational error exposure.
- Managed delivery from business requirements and analyst decomposition through development coordination and release reporting.
TokenisationPayment routingPSP reconciliationDevOps / QABusiness analysis
Read case study ↗PSPpayment infrastructure & reconciliation
Business requests were formalised with analysts before entering development.
Select a stage to explore the workProject Manager
- Launched IguCasino and IguBet on SOFTSWISS within planned timelines, coordinating delivery with the platform team.
- Built Iguana-Affiliates and coordinated a team spanning design, affiliate marketing, retention and copywriting.
- Integrated SupportLab and co-developed a retention strategy using Customer.io and Telegram.
- Configured and tested payment methods, resolving issues across the player payment journey.
- Built loyalty programmes and monitored bonus efficiency through GGR, NGR, Bonuses/GGR, LTV, CAC and ARPU.
SOFTSWISSCustomer.ioSupportLabTelegramAffiliate marketing
Read case study ↗2brands launched: IguCasino & IguBet
White-label casino and betting products were assembled with the platform supplier.
Select a stage to explore the workContent Manager → Head of Content
- Progressed from Content Manager to Head of Content, coordinating localisation across 15 languages and 5 projects.
- Delivered on-page SEO for Tier-1 markets including Australia, Canada and New Zealand: metadata, content and internal linking.
- Organised content production, localisation, publication and proofreading workflows with copywriters.
- Audited sites with Screaming Frog, Ahrefs and Google Search Console.
- Created and administered project infrastructure using Cloudflare, VPS, ISPmanager and WordPress.
AhrefsScreaming FrogSearch ConsoleWordPressCloudflare
Read case study ↗15languages across 5 iGaming projects
Localisation covered Euslot, Golden Star, GunsBet, Lokicasino and CrazyFox.
Select a stage to explore the workAbout
Stanislav Sablin
Product Lead · Regulated iGaming Launches · COO
Working in iGaming since 2018. Connecting product, operations and technical infrastructure — from localisation and SEO to casino launches, payment services and regulated-market launch preparation.
Russian — native · English — B2USUE · Quality Management · 2015Jira · Confluence · Miro · Figma · BPMN · n8n
LinkedIn ↗iGaming intelligence
Explore the industry.
Understand the decisions.
Platforms, content and market requirements.
A connected reference for operational thinking.
Platforms & providers
A platform supplies the operational foundation. A provider supplies game content. An aggregator connects content integrations. A single company may fill more than one role.
Explore their connectionsJurisdictions & licensing
Compare the licensed activity, eligible markets, operational responsibilities and reporting requirements. Each jurisdiction entry will include primary sources and the date of review.
Jurisdiction profiles are being prepared.Responsible gaming & data
A score is one input to a review. Its meaning depends on the underlying signals, data quality, model validation and the process that follows. Explore this relationship with synthetic profiles.
Open the risk workspaceRetention playbooks
Start with the lifecycle stage and the player context. Define the trigger, eligibility, communication and measurement before choosing an incentive. Responsible gaming exclusions belong in the workflow.
Explore retention expertiseWorking together
Bring the right perspective
to your next move.
Focused support for a launch, a system decision or an operational challenge.
Launch & operations
Map the dependencies, responsibilities and operational decisions behind a new iGaming product.
Operating model · Launch roadmap
Platform & vendor selection
Connect business requirements to platform capabilities, integration constraints and vendor trade-offs.
Requirements · Evaluation framework
Retention & CRM architecture
Design lifecycle stages, segmentation and communication workflows with clear measurement.
Lifecycle map · CRM workflows
Product, data & responsible gaming
Connect player signals, product decisions and a considered review process.
Product scope · Review workflow
Start with the decision you need to make.
Discuss working togetherLet’s connect the next dot.
Building or scaling
an iGaming product?
Operations · Platform selection · Retention · Responsible gaming